Why Should You opt for Search Engine Marketing(SEM)?
Started getting aware of the web technology and search engine marketing of your website? If you have not started endorsing your website it is not too late you must start now without any further delay. Here are concrete reasons why you must market your website through browsers and directories.
- Your competitors are ranking well on the browsers.
Your competitors have opted for search engine optimization(SEO) technology and started attracting your prospective customers. It is very frustrating that even though they are inferior in quality and services they are getting more and more business through internet marketing.
- Your customer and potential customer are surfing the web to find out your products.
Gone are the days when your potential customers are collecting initial information about your products and services through yellow pages and business directories. They have become more technology oriented and using internet to read and research about products and services. They shortlist good companies and start negotiations with them. If your site is not listed well in the browser, you will miss the chance to quote.
- A well promoted website makes it easy for people to refer new customers to you.
For most of the businesses, referrals are the most crucial source of getting new customers. With a well promoted website, it becomes easy to encourage the referrals because customer can simply send your URL to their business contacts. Many times, referrals influence your potential customers to alternative manufacturer.
- SEO makes your website online global office which is open to your potential customer 24 hours a day, 7 days a week, 365 days a year.
Even when you are relaxing, your website is working for you. It is constantly giving information about your company, business, and services. Your prospective customer does not have to contact you personally for any kind of information about your company. They can only get in touch with you through email when they are convinced about getting into any type of business association with your company. This saves lot of your time and energy.
- From remote destinations or distant countries, your customers can buy your products and pay for them while sitting at their computer.
Online business or selling online has become so common across the world that irrespective of nature or value of the product, people close deal through website. You can do business with customers from any part of the world and their payment made directly into your bank account here you are sure about your payment as you will not dispatch the product without realization of money while there are instances in the local market that you have to send product first and then you get the payment. Chances are there you get payment very late but here you are doing business in cash and widening reach of your product across the world.
- Internet marketing increases the value of your product.
You can have pages and pages about your company, products, and services in much more detailed form than anyone else can be able to offer. A well placed website in browser can draw the attention of your prospective customers and get an opportunity to explain about superiority over your competitors.
- Any new product or updates in product range can reach your customer faster.
A well promoted site conveys the message through search engine listing. If your site is well listed, any updates in your website will be reflected faster as spider visits your site regularly. So when you introduce latest product or upgrade the product and your prospective customer is looking for upgraded product, your site will draw attention with the relevant keywords. So chances of getting new business will become faster. Just compare this fast updates of your website in browser with reprinting, redesigning, and redistribution of your new sales brochure.
- SEM will help you to reach potential customers worldwide, nationwide, or locally without any extra cost.
Thanks to SEM, wider the business prospect, lower the business promotion cost. It is rightly said SEM is a gift of God to all small and genuine ambitious businessmen to reach globally. Just think if your website is listed well, and it opens all doors to business opportunities coming from all over the world.
- Internet marketing can save lot of your money.
Just compare the cost of leaflet printing, magazine advertising and mailing versus the cost of search engine marketing. The scope of SEM has wider reach vis-à-vis conventional endorsing activities which is much more expensive than browser promotion.
- Your website positioning in search engine increases your credibility Imagine the miracle of technology, your website is listed above multimillion dollar companies or your company placed above world leader in your product range. In that case, your prospective customer will visit your website, which creates credibility at par with the multimillion dollar company. A high ranking website creates powerful impact on a potential customer & creates confidence in you. If your website is well designed and well positioned visitors will have no choice but to be impressed.
- You can test new products or services instantly at no extra cost
Once your site is positioned well in crawlers, you can add any information to the website and list the same at ranking high in search engines. So based on response, you get about new services or products through browsers. You can make business decision about scope of new services or products. In other words, SEM replaces conventional market research and get feed back from larger and wider audienceat no extra cost.
- SEO helps you to stay in contact with potential customers.
There are chances that your prospective buyer is interested in your product but not ready to buy right now. So just to get information he will visit your site and collect the information but when he is ready to buy the product he will again search the internet. If you are with knowledgeable SEM company, your position in search engine would have improved or remained the same position, giving more confidence to your prospective buyer.
- Leading in search engine proves that you are leader in your business too.
If your website is listed with high ranking in most of the browsers and directories, customers will see your website more wherever and whenever he surfs. This creates a solid impression about your company product and services in the mind of prospective buyer. In other words, it establishes leadership status in the mind of customer. This leads to more business opportunities. So to be on top, go for internet marketing with knowledgeable firm.
This article is written by Jigney Bhachech– CEO of Opal Infotech.