Google Display Network & Interest Marketing
Google Interest marketing is one of the best ways to reach the focused audience through the Google display network. Google displays the ads only to those visitors with relevant interest to your business theme, even though they are surfing the websites, operating the apps or enjoying the videos that are directly or indirectly similar to your products or services.
How Google Interest Marketing Works?
Google tracks the visitors based on the number of visits and frequency incurred by the visitor on the types of pages and tag the interest category with the browser of that visitor. E.g. if the user is moving to travel websites periodically, the search engine associate the browser's cookie with the "travel" interest category, thus the audience is segregated. The consumer can also alter the favoured category manually to visualize the most favored ads. With such ready reckoned temptation database, your display ads to be visible only to the preferred segment onlookers and the conversion ratio can be increased.
Why to Add Interest Marketing in Your Web Promotion Portfolio?
- It targets the most relevant viewers that can be your prospective clients. Also Tap the visitors of your competitor websites and make them your permanent clients.
- More than 1600+ Categories and Subcategories, 550M demographics categorized users across the globe to make your display selection more precise.
- As such, it is empowered by Google Algorithm to give best experience to both buyers and sellers with easy access. The contextual engine works with the audience signals that makes bidding fine-tuned and high value page placement for better performance of your ads.
- Great flexibility can be achieved with segmenting your own spectators.
- Worth value spending for expected Goal conversions and display your ads on millions of reputed Google partner websites.
- Offers the best pricing for efficiently Ad Optimization with media costing at auction prices and no additional charge for data.
The ad performance can be boosted while Interest Categories are combined with other targeting tools like Demographics, as per some of the facts observance and broad spectrum analysis as below-
- Lift in click-through rate has shown the performance shoot up to 280% while it segmented specific creative to males and females.
- Conversion rate has been observed increase up to 4% while combining gender and interest categories.
- Brand searches improved 39% with visibility to 40M users over the 2 months by interest marketing.
No One Other than Opal Infotech – Your Certified Google Partner
Opal Infotech is in digital marketing field for more than 18 years of core experience in search engine optimization and Paid promotions. We understand client's promotional requirements better than others and try for best ROI with adapting strategies like custom affinity audiences and in-market audiences.
We help you in defining the custom campaign that match up perfect with your budget by following the below criteria-
- Design engaging banners of different sizes
- Research on your competitors
- Geographic, Demographic and Language selection
- Exclusion of keywords and placements
- C.P.E (Cost per Engagement) Monitoring
- Optimizing Campaign